Multi Award Winning Dealer Group Website

I have written this case study about a previous client project I worked on, while lead designer for a previous employer in 2009. I began working with Peugeot’s largest car dealer group, Robins & Day. The objective was to design a lead generation website that collects multiple lead types, effectively communicates the brand, while promoting additional sales campaigns and after sales content. This case study highlights aspects of an ongoing five year working relationship with the client, which includes two iterations of the same site.


Robins & Day FeatureRobins & Day

Using the Peugeot Motor Company brand guidelines and working closely with the client and our development team, I delivered the user interface design and experience. During the requirement phases, I was responsible for strategic thinking and integrating usability research collected with Crazy Egg. In the design phases, I generated ideas and created full page mockups, presented these to the clients at various levels of management and was responsible for front-end project management. This included ensuring customer expectation was accurately met and overseeing a junior designers’ workload under my role. Artwork during this phase was rigorously reviewed to ensure a high level of client satisfaction, consistency and high standards. Due to the size of the websites, I created a number of workflows in order to process images required to deliver the projects effectively. The website included a desktop/tablet and mobile version, catering for the growing number of mobile devices accessing the website.

Robins & Day - Aftersales - Tablet FriendlyThe website won Most Improved Dealer Website and was highly commended in Best Dealer Used Car Locator and Best Dealer Homepage, at the 2009, Auto Trader Click Awards. The website was again awarded with Ultimate Digital Group, Best Website – The People’s Choice, and was runner up in Lead Generation at the 2013 Auto Trader Click Awards. This was decided by an independent survey of over 131 consumers.



These results are extremely positive and at the  time my colleague verbally confirmed that the most recent iteration of the website launched in April 2014, was generating on average at least a 14.83% increase in lead volume compared to the previous year. A great start!

Enterprise level websites offer a unique set of challenges that I enjoy overcoming to see my clients grow their businesses online.

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