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Digital Wisdom recently delivered a completely new website for CSA UK. A charity based in South Devon who needed to update their aging website with a simple, sustainable and responsive site. Their new site contains a customised ecommerce store, focused on ensuring visitors have a simple and smooth shopping experience. More
I’ve written this case study about a previous client project I worked on. In late 2008 Peugeot Motor Company needed to replace a manual system of emailing a dealer to book a service for a vehicle. Peugeot requested an Online Service Booking system, which strictly adhered to brand guidelines and delivered a user friendly customer journey. Over the years, the project was incremented to stay current with Peugeot brand guidelines and I researched the latest conversion rate techniques to optimise the customer journey. More
I wrote this case study about a project I did for this previous client. From 2011 to 2014, I worked with the world’s leading jet tender specialist Williams Performance Tenders. They build small luxury boats which launch from super yachts. In 2014 I completed a full redesign of their Build My Tender, boat configurator, which is a customer journey where visitors can customise a boat to their exact requirements. I used feedback from Crazy Egg and Qualaroo to optimise the customer journey from the previous iteration. After completing this project, I felt the last step was not as optimised as it could be, despite how happy the client was. The challenge was More
I have written this case study about a previous client project I worked on, while lead designer for a previous employer in 2009. I began working with Peugeot’s largest car dealer group, Robins & Day. The objective was to design a lead generation website that collects multiple lead types, effectively communicates the brand, while promoting additional sales campaigns and after sales content. More